Nintendo Entertainment Analysis & Development

From West Elmira Computers Museum
Jump to navigation Jump to search
Nintendo-ead-logo.png
Nintendo Entertainment Analysis & Development
Type Division of Nintendo
Founded 1983 (Nintendo R&D4)
1989 (Nintendo EAD)
Staff members reassigned in 2015
Headquarters Kyoto, Japan
Key people Shigeru Miyamoto, manager
Industry Video games
Products Video games
Employees undisclosed
Website http://www.nintendo.com/

Nintendo Entertainment Analysis & Development (任天堂情報開発本部, EAD) was the fourth video game development group within Nintendo. It was originally formed in 1983 as Nintendo Research & Development 4, and was renamed Nintendo EAD after it expanded in 1989. In 2005, after a corporate restructuring by Nintendo president Satoru Iwata, Nintendo EAD was split into five groups.

Nintendo EAD was merged with Nintendo Software Planning & Development in 2015 to form Nintendo Entertainment Planning & Development

Background

Shigeru Miyamoto joined Nintendo as in 1977. He worked with Nintendo Research & Development 2, designing the case of Color TV-Game Block Fever, and then worked with Nintendo Research & Development 1, creating artwork for the arcade game Sheriff. However, it was in 1980, after Nintendo president Hiroshi Yamauchi asked employees to submit ideas that could be installed in the unsold Radar Scope arcade cabinets that Miyamoto made his directorial debut. Miyamoto's idea was chosen, and he worked with the members of Nintendo R&D1 to produce Donkey Kong. Conversion kits were sent to Nintendo of America, and NOA president Minoru Arakawa, his wife, and a small team performed the conversions. Donkey Kong was released on July 1, 1981. It was a huge success in both Japan and North America, propelling Nintendo to a position as an industry leader.

Due to the success of Donkey Kong, Donkey Kong Junior, Donkey Kong 3, and Mario Bros., Miyamoto was given the position of manager of a new development group at Nintendo in 1983, which was named Nintendo Research & Development 4.

Nintendo Research & Development 4

Nintendo Research & Development 4 created games for Nintendo Research & Development 2's Famicom system, including Super Mario Bros., The Legend of Zelda, Super Mario Bros.: The Lost Levels, Zelda II: The Adventure of Link, Super Mario Bros. 2 (and the game it was based on, Dream Factory: Doki Doki Panic), and Super Mario Bros. 3.

Nintendo Entertainment Analysis & Development

After the success of its Famicom titles, Nintendo Research & Development 4 expanded in 1989 and it was renamed Nintendo Entertainment Analysis & Development.