Sega Arena

Sega Arena
Held by	Genda Sega Entertainment
Location	Japan
Date(s)	March 1, 1997 - March 2022
Link	N/A

Sega Arena was a chain of arcades in Japan, alongside Club Sega, Hi-Tech Sega, Hi-Tech Land Sega, Joypolis, Sega World, and Sega branded game center locations.

They were managed by Genda Sega Entertainment.

The first Sega Arena location opened in March 1, 1997. Sega Arena arcades were renamed to GiGO in March 2022.

Renaming of Sega Arena locations

On November 4, 2020, Genda acquired 85.1% of Sega's share of the stock in Sega Entertainment. The company was renamed Genda Sega Entertainment.

On January 28, 2022, due to losses sustained during the worldwide COVID-19 pandemic, Genda purchased the remaining shares and renamed the company Genda GiGO Entertainment.

Beginning on March 9, 2022, and continuing in the following months, all of the Sega-branded arcades in Japan were rebranded as GiGO arcades.