Sega Arena

Sega Arena
Held by	Genda Sega Entertainment
Location	Japan
Date(s)	March 1, 1997 - March 2022
Link	N/A

Sega Arena was a chain of arcades in Japan, alongside Club Sega, Hi-Tech Sega, Hi-Tech Land Sega, Joypolis, Sega World, and Sega branded game center locations.

They were managed by Genda Sega Entertainment.

The first Hi-Tech Sega location opened in March 1, 1997. Hi-Tech Land Sega arcades were renamed to GiGO in March 2022.

Renaming of Sega Arena locations

On November 4, 2020, Genda acquired 85.1% of Sega's share of the stock in Sega Entertainment. The company was renamed Genda Sega Entertainment.

On January 28, 2022, due to losses sustained during the worldwide COVID-19 pandemic, Genda purchased the remaining shares and renamed the company Genda GiGO Entertainment.

Beginning on March 9, 2022, and continuing in the following months, all of the Sega-branded arcades in Japan were rebranded as GiGO arcades.