|Type||Division of Sega|
|Founded||1984 (Sega R&D1)|
1990 (Sega AM1)
1999 (Sega Software R&D1)
April 21, 2000 (Wow Entertainment)
October 1, 2003 (Sega Wow)
April 4, 2005 (Sega R&D1)
|Key people||Rikiya Nakagawa, founder|
Sega Amusement Machine Research & Development No. 1 (セガ第二AM研究開発部1 Sega Daini Ē Emu Kenkyū Kaihatsu Bu 1) is a Japanese video game developer that is a division of Sega.
It is commonly referred to as Sega R&D1 or Sega AM1.
Sega Research & Development No. 1 (Sega R&D1) was founded by Rikiya Nakagawa in 1984.
In 1990, to reflect its purpose of developing products for the arcade market, the division became known as Sega Amusement Machine Research & Development No. 1 (Sega AM1).
Sega Software R&D1
In 1999, Sega AM1 became known as Sega Software R&D Dept. #1 after the consumer and arcade divisions of Sega were merged.
In 2000, Sega split its development groups into semi-autonomous companies. Sega Software R&D Dept. #1 became Wow Entertainment on April 21, 2000.
On October 1, 2003, Wow Entertainment was renamed to Wow Works. However, it was changed to Sega Wow before any games were released.
Restructuring as a result of the Sega Sammy merger
On April 4, 2005, the arcade and consumer divisions were separated again. The arcade division of Sega Wow once again became Sega Amusement Machine Research & Development No. 1 (Sega R&D1), while the consumer division became known as Global Entertainment R&D Dept. 2.