Genda
| Genda | |
| Type | Public |
|---|---|
| Founded | May 10, 2018 |
| Headquarters | Tokyo, Japan |
| Key people | Not disclosed |
| Industry | Multimedia |
| Products | GiGO |
| Number of people | Not disclosed |
| Website | https://genda.jp/ |
Genda Inc. is a Japanese media conglomerate.
Foundation
Genda Inc. was founded on May 10, 2018.
Acquisition of Sega's arcade business in Asia
On November 4, 2020, Genda acquired 85.1% of the shares of Sega Entertainment Co., Ltd. The company was renamed Genda Sega Entertainment Co., Ltd.
On January 28, 2022, due to losses sustained during the worldwide COVID-19 pandemic, Genda purchased the remaining shares and renamed the company Genda GiGO Entertainment.
Beginning on March 9, 2022, and continuing in the following months, all of the Sega-branded arcades in Japan were rebranded as GiGO arcades. GiGO is a brand of arcades founded by Sega in July 1993.