Sekiryo Yamauchi
| Sekiryo Yamauchi | |
| Known for | 2nd President of Nintendo 1929-1949 |
|---|---|
| Birth | 1883 |
| Death | 1949 |
Sekiryo Yamauchi (山内 積良, 1883–1949) was the second president of Nintendo Playing Card Co, Ltd.
He was born Sekiryo Kaneda (金田 積良). When he married Tei Yamauchi, the daughter of Nintendo founder Fusajiro Yamauchi, he assumed her family name. When his father-in-law retired in 1929, he took over the family business and became the president of Nintendo.
By the time he took control of the company, Nintendo was the largest card manufacturer in Japan. In 1933, he renamed the company Yamauchi Nintendo and Co. In 1947, he established a distribution company named Marufuku Co. Ltd., which distributed Nintendo's playing cards throughout Japan.
In 1949, he retired following a stroke, and he died shortly afterward. Sekiryo Yamauchi's son had left his own son and his wife Kimi, so the family business passed down to his grandson instead. Hiroshi Yamauchi, the great-grandson of Nintendo founder Fusajiro Yamauchi, became the third president of Nintendo in 1949.
