Sears
| |
| Sears | |
| Type | Subsidiary of Transformco |
|---|---|
| Founded | 1892 (A.C. Roebuck Watch Company) 1893 (Sears, Roebuck, and Co.) 2004 (Sears Holdings Corporation) 2019 (Sears, brand of Transformco) |
| Headquarters | Midwest City, Oklahoma, U.S. |
| Key people | Richard Warren Sears, founder Alvah Curtis Roebuck, founder |
| Industry | consumer goods |
| Products | consumer goods |
| Number of people | not disclosed |
| Website | https://www.sears.com/ |
Sears, Roebuck and Co., better known as Sears, is a retail chain.
A.C. Roebuck Watch Company
Richard Warren Sears and Alvah Curtis Roebuck formed the A.C. Roebuck Watch Company in 1892.
Sears, Roebuck and Co.
The company was renamed Sears, Roebuck, and Co. in 1893.
Tele-Games
Under the Tele-Games label, Sears sold their own models of Atari consoles, beginning with Pong in 1975.
Acquisition of Dean Reynolds Organization
In 1981, Sears, Roebuck and Co. acquired Dean Reynolds Organization. The Discover credit card was introduced in 1985 and Dean Reynolds was spun off from Sears as Dean Witter, Discover & Co. in 1993.
Prodigy
In 1984, Sears, Roebuck and Co. launched the Prodigy online service as a joint venture with IBM.
Sears rebranding
In 1993, the Roebuck name dropped from Sears stores.
Merger with Kmart
On November 17, 2004, Kmart Holdings Corporation purchased Sears after emerging from bankruptcy. Kmart and Sears were merged into Sears Holdings Corporation.
Bankruptcy and forming of Transformco
On October 15, 2018, Sears announced it was filing for Chapter 11 bankruptcy protection. On February 11, 2019, Transformco was formed to acquire the assets of Sears Holdings Corporation.
