Sega Toys

From WE Computers Museum
Sega Toys logo.png
Sega Toys
Type Division of Sega Sammy Holdings
Founded 1949 (Yonezawa Toys)
July 1994 (Sega Yonezawa)
April 1998 (Sega Toys)
Headquarters Tokyo, Japan
Key people not disclosed
Industry Toys, video games
Products Toys, video games
Number of people not disclosed
Website http://www.segatoys.co.jp/

Sega Toys Co., Ltd. (株式会社セガトイズ, Kabushiki gaisha Sega Toys) is the toy division of Sega Sammy Holdings.

Yonezawa Toys

Yanezawa Toys (米澤玩具, Yanezawa Gangu) was founded in 1949 in Tokyo, Japan. It was one of Japan's largest post-World War II toy manufacturers.

Sega Yonezawa

In July 1994, Sega acquired Yonezawa Toys and the company was renamed Sega Yonezawa (セガ米澤).

Sega Toys

In April 1998, Sega Yanezawa was renamed Sega Toys.

Video game consoles by Sega Yonezawa

Title Release Added to Museum Notes
Pico 1994 Not Added Yet An educational portable video game system that was the first to utilize touch controls.
Sega released it in Japan in 1993. It was released elsewhere in 1994, by which time Sega Yonezawa inherited the system from Sega.

Video game consoles by Sega Toys

Title Release Added to Museum Notes
Advanced Pico Beena 2005 Not Added Yet An educational portable video game system that is the successor to the Pico.
Astro City Mini 2020 September 14, 2021 Dedicated mini console with thirty-six horizontally-oriented built-in games based on the Sega Astro City arcade cabinet.
Astro City Mini V 2022 Not yet Dedicated mini console with twenty-two vertically-oriented built-in games based on the Sega Astro City arcade cabinet.