Sears

Sears
Type	Subsidiary of Transformco
Founded	1892 (A.C. Roebuck Watch Company) 1893 (Sears, Roebuck, and Co.) 2004 (Sears Holdings Corporation) 2019 (Sears, brand of Transformco)
Headquarters	Midwest City, Oklahoma, U.S.
Key people	Richard Warren Sears, founder Alvah Curtis Roebuck, founder
Industry	consumer goods
Products	consumer goods
Number of people	not disclosed
Website	https://www.sears.com/

Sears, Roebuck and Co., better known as Sears, is a retail chain.

A.C. Roebuck Watch Company

Richard Warren Sears and Alvah Curtis Roebuck formed the A.C. Roebuck Watch Company in 1892.

Sears, Roebuck and Co.

The company was renamed Sears, Roebuck, and Co. in 1893.

Tele-Games

Under the Tele-Games label, Sears sold their own models of Atari, Coleco, and Mattel Electronics consoles, beginning with Pong in 1975.

Acquisition of Dean Reynolds Organization

In 1981, Sears, Roebuck and Co. acquired Dean Reynolds Organization. The Discover credit card was introduced in 1985 and Dean Reynolds was spun off from Sears as Dean Witter, Discover & Co. in 1993.

Prodigy

In 1984, Sears, Roebuck and Co. launched the Prodigy online service as a joint venture with IBM.

Sears rebranding

In 1993, the Roebuck name was dropped from Sears stores.

Merger with Kmart

On November 17, 2004, Kmart Holdings Corporation purchased Sears after emerging from bankruptcy. Kmart and Sears were merged into Sears Holdings Corporation.

Bankruptcy and forming of Transformco

On October 15, 2018, Sears announced it was filing for Chapter 11 bankruptcy protection. On February 11, 2019, Transformco was formed to acquire the assets of Sears Holdings Corporation.

Sears video game consoles

Name	Released	Notes
Tele-Games Pong	1975	Designed by Atari.
Tele-Games Hockey Pong	1976	Designed by Atari.
Tele-Games Pong IV	1976	Also released by Atari as Pong Doubles.
Tele-Games Super Pong	1976	Designed by Atari.
Tele-Games Pinball Breakaway	1977	Also released by Atari as Video Pinball.
Tele-Games Pong Sports II Tele-Games Pong Sports IV	1977	Also released by Atari as Ultra Pong. Also released with four detachable controllers as Pong Sports IV.
Tele-Games Motocross Sports Center IV	1977	Also released by Atari as Stunt Cycle.
Tele-Games Super Pong IV	1977	Also released by Atari as Super Pong Ten.
Tele-Games Video Arcade	1977	Also released by Atari as Video Computer System.
Tele-Games Gunslinger II	1978	Designed by Coleco.
Tele-Games Super Video Arcade	1979	Also released by Mattel Electronics as Intellivision.